Again, way better than nothing.But, even if you're going at full intensity for that nine minutes, the vast majority of people will have burned under 150 calories in that 15 minute session. Let's say a workout is 15 minutes long (note that this is actually longer than the most of those programs boast, especially considering all of the "fluff" and empty conversation they add before, in between, and after all of the exercises they call "HIIT") - if you're doing the very bare minimum 3 minute warm up and cool down (both should be longer, especially as the intensity of a workout increases), that leaves you with 9 minutes to exercise. Short workouts are far, far better than no workout at all, but if you're warming up and cooling down the way that you really ought to be in order to avoid injury, you're leaving yourself very little time to actually sweat.
While those short, intense routines definitely have their place in a weekly workout plan, we don't believe it's fair to mislead people, or to set them up for failure & an imbalanced training style, by saying that less than fifteen minutes is going to lead you to a healthy, lean body. Our opinion is not completely black and white, but we believe that the answer is no, you can't become wildly fit with workouts that take less than 15 minutes, several times a week. But what you guys want to know is whether or not there is any merit to these claims can you really get the low body fat percentage and/or lean muscle mass presented in those images, with just short workouts? Whether promoting photoshopped images, plastic surgeries, and representation of only one type of body shape when in reality healthy comes in many different shapes and sizes is ethical - that is a whole different discussion (seriously, don't get us started unless you're okay with some highly fueled ranting). They show off images of - sometimes very muscular, sometimes spookily lean - people who have been airbrushed to within an inch of their lives, who have often obviously undergone multiple plastic surgeries to modify their bodies, and boast that it's the result of workouts that take less time than it takes to brew a cup of coffee.
One that's popular at the moment is the idea that you can get a super lean, super fit physique with less than 15 minutes a day.
There are a lot of different companies out there that like to claim that their products or workouts are miraculously going to change your body.
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